SHAZOEY | Media Kit & Brand Story

The SHAZOEY Story
Founded in 2013 by Sydney-based designer Sharon, SHAZOEY is the beautiful overlap of architectural precision and refined, wearable design. Drawing on her background in Architecture, Sharon approaches jewellery with an eye for clean lines and intentional geometry. Every piece is handcrafted in her Sydney studio, balancing technical detail with the raw, organic beauty of natural gemstones to create meaningful keepsakes for the modern everyday.
For over a decade, Sharon has specialised in handcrafted, high-quality keepsakes, focusing on 14k Gold Filled, Gold Vermeil, Sterling Silver and natural gemstones like Australian opals, garnets, sapphires and raw diamonds. Every piece is designed to be a modern heirloom - timeless, and ethically made in her Sydney studio.
Imagery for Editorial
Lifestyle imagery and product photos are available for digital and print publication.
[Download Media Kit (Google Drive Link)]
*Note to editors: Please credit photography to SHAZOEY.

Product Specifications (For Gift Guides)
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Materials: 14k Gold Filled, Gold Vermeil and Sterling Silver
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Gemstones: Solid Australian Opal, Natural Garnet, Peridot, Blue Sapphire, Raw Diamonds and more
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Lead Times: Handcrafted and dispatched from our Sydney studio within 1–3 business days
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Price Range: AU$45 – AU$205
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Personalisation: Custom initials and birthstone combinations available
About the Founder

Timeless keepsakes designed for everyday wear
Sharon, the designer behind SHAZOEY, draws inspiration from the intersection of the natural world and the built environment. With a design philosophy centred on timeless aesthetics and quality craftsmanship, the Sydney-based architect-turned-jeweller launched the label from a love for minimalist design and the unique beauty of gemstones.
Her process explores traditional techniques, hand-forging, hammering, and wire-shaping, to showcase the radiance of Australian opals and semi-precious stones. Influenced by the intricate details of architectural study, Sharon ensures every piece is thoughtfully designed and handcrafted in her Sydney studio. Since 2013, SHAZOEY has remained dedicated to creating unique, high-quality jewellery that carries a personal meaning for every wearer.
Press & Editorial Contact
We are currently open to Mother’s Day 2026 gift guide inclusions and Australian-made features. We are also happy to provide exclusive promotional codes for your readers or product samples for editorial photography and styling.
For more information, please contact Sharon at info@shazoey.com.
Website: https://www.shazoey.com/
Instagram: @shazoeyjewels